Seasalt make clothing that is Inspired by Cornwall and have created a loyal community of followers on the UK high street. After opening a new ‘Seasalt Lite’ concept, they asked studioexp_ to enhance the shopping experience, attract new customers and launch menswear.
We visited the new ‘Seasalt Lite’ concept store, interviewed customers, spoke to staff, analysed the competition and reviewed the full customer journey before presented our findings and suggestions back to the stakeholders.
Using this insight, we generated a sketchbook of ideas to enhance the experience before knitting it all together to create a complete store design.
Working with studioexp_ has been an absolute pleasure, they did a fabulous analysis of our existing design and gave us a sketchbook full of ideas for our new Westport store and future flagships. They really got us and our brand from the offset. They are a lovely bunch and a pleasure to work with.