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Ounce is an award winning steakhouse restaurant based in Worcester, specialising in prime dry aged steaks which meat enthusiasts and hedonists alike can order by the ounce. The brief was to create a brand identity that would reflect their deliciously sinful offering, and celebrate the unrivalled quality of their meat.

We developed a bespoke logotype with subtle references to the devils anatomy, and kept a minimal colour palette of black and red to reflect the heat, flames and theatre seen in the Ounce kitchen. We also created a series of handmade meat marbling illustrations, these were then used as an easily adaptable design resource across menus, business cards and flyers.