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Nike Football

studioexp_ were briefed by Nike to elevate their existing football Footwear Wall and align it with the recently launched ‘Rise’ flagship in Barcelona whilst also making it easier for customers to find the right boots.

We surveyed the existing system to understand practical constraints and used insight from both brand and retail to help deliver an elevated experience. The studioexp_ used recyclable materials, flexible signage to help customers navigate, dynamic colour-changing halos to focus on hero products and textured call-outs to enable customers to shop by playing surface.