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Nike 50th Anniversary

Nike briefed studioexp_ to help launch a campaign to celebrate the iconic brands 50th Anniversary across all floors in Nike Town London. We were responsible for design, prop-making, print production, manufacture, install and VM for all storytelling panels featured throughout the building.

In addition, we collaborated with the in-store team to deliver the Nike By You personalisation experience on ground floor and showcase their recent collaboration with London based Greater Goods, supporting subsequent in-store events. This project involved a bit of everything from; art direction to layout design, prop-making, prop-sourcing, 3D printing, artwork, print production and visual merchandising. To ensure a perfect execution, the studioexp_ team was on-site to dress and install everything overnight in time for the launch.