studioexp_ :: Move to Zero

Nike X studioexp_

Nike commissioned studioexp_ to undertake two significant consultancy projects in supporting their commitment to the environment.

Project 1 Exploring Sustainable Design
Project 2 Enhancing How Agencies Deliver Environmental Design

Nike Move To Zero

“We exist to serve athletes everywhere and that’s why we’re on a mission to protect the future of sport.”

“Because protecting the future of sport means doing our part to protect the planet. Nike is taking climate action through Move to Zero, our journey towards a zero carbon, zero waste future.”

Project 1 – Exploring Sustainable Design

studioexp_ made recommendations as to how Nike retail assets could reduce its impact on the environment.

Where a store is a listed building any proposals had to be sympathetic. Areas covered included everything from M&E, layout, the use of plants to improve air quality, operations, building structure and promotional materials.

We engaged with studioexp_ to help us understand what it would take to drive sustainability through our retail concepts. By gathering a team of experts to analyse our current setup, we were presented with a number of creative solutions and key considerations that could be executed short, medium and long term.

By conducting this work, we were able to consider new ways to design, build and manage retail concepts with sustainability at the centre. We were unsure of how to approach this work but studioexp_ helped to dissect brief, resource the project with the right expertise and deliver creative and comprehensive solutions for us to consider going forward.

Nike, Brand Marketing Director

Project 2 – Enhancing How Agencies Deliver Environmental Design

Nike engages a number of creative agencies to execute campaign elevations across their major markets.

studioexp_ provided a document of advice, enhancements and suggestions as to how agencies can deliver more effectively to reduce the environmental impact of their work. The project was supplemented with a calculator to encourage all personnel working on Nike projects to consistently improve the way they design their work.

The studioexp_ team not only have years of experience in retail design and marketing, and a great connection to a network of experts across many facets in the industry, but also the ability to address any brief with a thorough, thoughtful and hyper-tailored approach. They have always driven creativity, curiosity and delivered a comprehensive solution to a brief.

Nike, Brand Marketing Director