studioexp_ were commissioned by Gym King to design and deliver a pop up retail experience at Westfield White City, London, creating a high impact brand destination that would connect with customers during a focused one week activation.

Working within an accelerated programme and carefully managed budget, the project demanded a highly efficient approach from concept through to installation. studioexp_ collaborated closely with Gym King and Westfield to design and visualise the space, securing approvals before developing a mix of bespoke fixtures and carefully selected off the shelf elements to maximise both impact and efficiency.

The resulting environment brought the Gym King brand to life through a bold and engaging retail experience, proving that even a temporary space can create a lasting impression. Following the activation, studioexp_ managed the complete decommissioning of the store, returning the unit to a white box condition ready for handover back to Westfield.