Canada Goose asked studioexp_ to design a shop-in-shop environment within Frasers Group. aligning closely with the brand’s global retail expression.

The brief required a careful balance: adhering to Canada Goose’s established brand guidelines while ensuring the space worked seamlessly within Frasers’ retail principles and operational framework. The result needed to feel unmistakably Canada Goose, yet sit comfortably within a multi-brand department store environment.

studioexp_ led the project from initial design and visualisation through to full development, production and installation. Working collaboratively with both brand and retailer, the team ensured the final execution delivered clarity, consistency and premium presence, translating Canada Goose’s global identity into a refined shop-in-shop experience.