Strand & Lock are a specialist curly hair salon set in the heart of Birmingham’s buzzing creative quarter Digbeth. studioexp_ were responsible for designing the new identity which would reflect the salons position as Birmingham’s premier curly hair specialist.
The logotype features custom made ligatures, these represent the intertwined nature of curly hair, while at the same time creating an elegant, refined and contemporary marque. We also introduced a broad palette that speaks to the cultural diversity of Birmingham, with a mixture of deep rich earthy hues and bright accent colours. The use of the finest textured papers were used for stationery and price lists to compliment the salons interior’s marble, brass and leather materials palette.